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Curricula
A-Level
AQA
Business
3. Marketing Management
3. Marketing Management
1
3.1 Marketing Objectives
1.1
Setting Marketing Objectives
2
3.2 Understanding Markets and Customers
2.1
The Importance of Marketing Research
2.2
Primary Market Research
2.3
Interpreting Marketing Data
2.4
Elasticity of Demand
2.5
Secondary Market Research
3
3.3 Making Marketing Decisions
3.1
Segmentation
3.2
Targeting and Positioning
4
3.4 The Marketing Mix
4.1
Elements of the Marketing Mix
4.2
Product Decisions
4.3
Pricing Decisions
4.4
Promotional Decisions
4.5
Distribution Decisions
4.6
People, Process and the Physical Environment
4.7
An Integrated Marketing Mix
