Assessing Consumer Demand: Analysts look at GDP trends to predict sales volume. During periods of high GDP growth, businesses often shift toward expansion and recruitment to meet rising demand for non-essential goods.
Evaluating Cost Structures: Changes in indirect taxes like VAT or National Insurance contributions directly impact a business's operating costs. Firms must decide whether to absorb these costs or pass them to consumers through higher prices.
Investment Decision Criteria: High Corporation Tax rates reduce the amount of retained profit available for reinvestment. Businesses use these rates to determine the viability of long-term capital projects and R&D.
| Feature | Direct Tax | Indirect Tax |
|---|---|---|
| Levied On | Income, Wealth, or Profit | Expenditure and Consumption |
| Responsibility | Paid directly by the taxpayer | Collected by sellers, paid by consumers |
| Examples | Income Tax, Corporation Tax | VAT, Excise Duties, Tariffs |
| Impact | Reduces disposable income/profit | Increases the market price of goods |
Real vs. Nominal GDP: Nominal GDP measures output using current market prices, while Real GDP adjusts for inflation to show the actual physical volume of production. Real GDP is the preferred metric for tracking long-term economic health.
Expansionary vs. Contractionary Policy: Expansionary policy involves cutting taxes or increasing spending to boost GDP. Contractionary policy involves raising taxes or cutting spending to slow down an overheating economy and control inflation.
Identify the Direction of Change: When presented with a scenario involving a tax increase, always trace the impact through two lenses: the consumer (lower disposable income) and the business (higher costs or lower retained profit).
Check the GDP Trend: If an exam question mentions "two consecutive quarters of falling GDP," immediately identify this as a recession and discuss the likely impacts, such as falling business confidence and defensive cost-cutting.
Distinguish Tax Types: Ensure you do not confuse VAT (indirect) with Income Tax (direct). VAT affects the price of the product, while Income Tax affects the consumer's ability to buy the product.
Verify Logic Chains: If a business raises prices due to a tax hike, remember to mention the likely result: a potential fall in sales volume depending on the price elasticity of the product.