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Curricula
A-Level
Pearson Edexcel
Business
1. Marketing & People
1. Marketing & People
1
1.1 Meeting Customer Needs
1.1
The Market
1.2
Market Research
1.3
Market Positioning
2
1.2 Market
2.1
Demand
2.2
Supply
2.3
Markets
2.4
Price Elasticity of Demand (PED)
2.5
Income Elasticity of Demand (YED)
3
1.3 Marketing Mix & Strategy
3.1
Product or Service Design
3.2
Branding & Promotion
3.3
Pricing Strategy
3.4
Distribution
3.5
Marketing Strategy
4
1.4 Managing People
4.1
Approaches to Staffing
4.2
Recruitment, Selection & Training
4.3
Organisational Design
4.4
Motivation in Theory & Practice
4.5
Leadership
5
1.5 Entrepreneurs & Leaders
5.1
Role of an Entrepreneur
5.2
Entrepreneurial Motives & Characteristics
5.3
Business Objectives
5.4
Forms of Business
5.5
Business Choices
5.6
Moving From Entrepreneur to Leader
