Horizontal Analysis (Trend Analysis): This involves comparing financial data over several accounting periods to identify growth patterns or declining trends. It is often expressed as a percentage change from a base year.
Vertical Analysis (Common-Size Analysis): This technique expresses each item in a financial statement as a percentage of a base figure, such as total assets on the balance sheet or total revenue on the income statement.
Ratio Analysis: The most common tool, which uses mathematical relationships between accounts to assess specific areas of performance. For example, the Return on Capital Employed (ROCE) is calculated as:
Gearing Analysis: This assesses the long-term financial risk by looking at the proportion of debt in the capital structure. High gearing indicates a higher reliance on borrowed funds, which increases financial risk during economic downturns.
| Feature | Liquidity Analysis | Solvency Analysis |
|---|---|---|
| Focus | Short-term survival | Long-term sustainability |
| Key Question | Can we pay our bills next month? | Can we survive for the next 10 years? |
| Primary Statement | Statement of Financial Position (Current items) | Statement of Financial Position (Non-current items) |
| Key Ratio | Current Ratio / Quick Ratio | Gearing Ratio / Debt-to-Equity |
Profit vs. Cash Flow: Profit is an accounting construct based on the accrual principle (revenue earned minus expenses incurred), whereas cash flow tracks the actual movement of currency into and out of the business. A profitable company can still fail if it lacks the cash to pay immediate debts.
Gross Profit vs. Operating Profit: Gross profit only considers the direct costs of production (Revenue - Cost of Sales), while operating profit accounts for all overheads and administrative expenses, providing a better view of core business efficiency.
Always Check the Units: Ensure you know if a ratio should be expressed as a percentage (e.g., Gearing, ROCE), a ratio (e.g., 2:1 for Current Ratio), or a number of times (e.g., Inventory Turnover).
Look for the 'Why': In exams, calculating the ratio is only half the task. You must explain why a ratio changed. For example, if the Gross Profit margin fell while revenue rose, investigate if the cost of raw materials increased.
Industry Benchmarking: Never judge a ratio as 'good' or 'bad' without context. A ROCE of 10% might be excellent in a stable utility industry but poor in a high-growth technology sector.
Sanity Check: If your calculated Gearing ratio is 500%, re-check your 'Capital Employed' calculation. Capital employed is typically .
The 'Window Dressing' Trap: Be aware that companies may take specific actions just before the year-end (like delaying a large purchase) to make their liquidity ratios look better than they typically are.
Ignoring Non-Financial Factors: Financial statements do not show employee morale, brand reputation, or pending legal issues, all of which are critical to a full interpretation of business health.
Historical Cost Limitation: Assets are often recorded at their original purchase price. In times of high inflation, the 'book value' of assets on the balance sheet may significantly understate their true market value.