Capitalism exploits the family as a major market for goods, using advertising to target parents and children to generate profit.
Pester power describes how children are manipulated by media to demand expensive products, placing financial pressure on parents to consume to avoid social stigma.
The drive to 'keep up with the Joneses' encourages families to purchase status symbols, ensuring that the surplus value created by workers is returned to the bourgeoisie through retail.
| Feature | Functionalism | Marxism |
|---|---|---|
| View of Society | Consensus/Harmonious | Conflict/Exploitative |
| Family Role | Benefits all members and society | Benefits the ruling class/capitalism |
| Socialization | Teaches shared values (Value Consensus) | Teaches obedience to hierarchy (Ideology) |
| Economic Role | Provides stability and labor | Facilitates inheritance and consumption |
While functionalists see the family as a 'warm bath' that relieves stress, Marxists see it as a 'cushion' that merely makes exploitation more bearable so the system can continue.
Identify the Beneficiary: When discussing any function of the family in a Marxist essay, always ask: 'How does this help the ruling class or the capitalist system?'
Use Key Thinkers: Ensure you distinguish between Engels (inheritance/history) and Zaretsky (ideology/consumption) to show depth of knowledge.
Evaluate with Diversity: A strong critique of Marxism is its focus on the nuclear family; mention that it often ignores lone-parent, same-sex, or extended family structures.
Check for Determinism: Avoid saying the family always brainwashes children; instead, say it aims to socialise them into capitalist values, acknowledging that some individuals resist.