The 'BLT' Method: A common strategy is the use of 'Because, Leading to, Therefore' to build a solid chain of reasoning.
Step 1: Identify: Start by clearly stating the benefit, reason, or disadvantage as requested by the question.
Step 2: Connect: Use connective words such as 'this means that', 'as a result', or 'consequently' to bridge to the next point.
Step 3: Apply (for 4-marks): Ensure the development refers to specific details from the case study, such as the company name or its specific challenges.
| Feature | 2-Mark Explain | 4-Mark Explain |
|---|---|---|
| Context Needed | No | Yes (at least 2 references) |
| Reasoning Depth | Single link | Developed chain |
| Marking Focus | AO1 & AO3 | AO1, AO2 & AO3 |
Avoid the 'List' Trap: Explain questions usually ask for 'one' reason or benefit. Listing three different reasons without developing any of them will result in only 1 mark.
Check the Case Study: For 4-mark questions, always re-read the specific paragraph related to the question to find unique 'hooks' for your application.
Use Connectives: Explicitly using phrases like 'This leads to' signals to the examiner that you are attempting to develop your point, making it easier to award marks.
Generic 4-mark Answers: The most common error is providing a perfectly logical business explanation that could apply to any business, failing to link it to the case study provided.
Circular Reasoning: Avoid simply rephrasing the question or the point. For example, 'A benefit is more profit, which means the business makes more money' is not a valid development.
Insufficient Development: Stopping after the initial point and one brief comment often leaves the second or third mark on the table in 4-mark tasks.
