| Feature | Evolutionary Theory (Darwin) | Social Learning Theory |
|---|---|---|
| Origin | Biological/Innate | Environmental/Learned |
| Mechanism | Natural Selection | Observation and Imitation |
| Consistency | Universal across cultures | Varies by culture and social group |
| Purpose | Survival and Reproduction | Social cohesion and communication |
Focus on AO1 (Knowledge): Be prepared to define 'serviceable habits' and provide specific adaptive examples like baring teeth or wide eyes.
Focus on AO3 (Evaluation): Always balance the theory by mentioning that while some NVC is innate, other behaviours (like gestures or emoticons) are clearly influenced by culture.
Check for Logic: When explaining an adaptive trait, ensure you clearly link the physical movement to a survival benefit (e.g., 'scanning the environment' 'detecting predators').
The 'All-Adaptive' Fallacy: A common mistake is assuming every single non-verbal gesture is adaptive; some modern gestures are purely cultural and may even be maladaptive in certain contexts.
Ignoring Culture: Students often forget that Darwin's theory explains the foundation of NVC, but Social Learning Theory explains the variation seen in different societies.
Confusing Habit with Intent: Serviceable habits are often automatic biological responses, not necessarily conscious choices made by the individual to communicate.