Chains of Reasoning: Analysis is demonstrated by connecting a point to its consequence using connective words like 'therefore,' 'this leads to,' or 'as a result.'
3-Mark Structure: Typically requires one point of knowledge, one point of application to the context, and one point of analysis (the 'so what?' factor).
6-Mark Structure: Usually requires two distinct points, each developed with its own application and analysis chain. Each point should be treated as a separate mini-essay.
Supported Judgment: Evaluation is not just an opinion; it is a decision based on the preceding analysis. It must answer the question 'which is better?' or 'to what extent?'
The 7-Mark Framework: These questions assess application, analysis, and evaluation simultaneously. A high-scoring response must include a justified decision that is deeply rooted in the case study's specific circumstances.
Balance: While analysis looks at the 'how' and 'why,' evaluation looks at the 'importance' or 'weight' of different factors in a specific business scenario.
| Command Term | Marks | Requirement | Focus |
|---|---|---|---|
| State/Identify | 1-2 | Brief fact or list | Knowledge |
| Explain | 2 | Fact + Context | Knowledge + Application |
| Analyse | 3-6 | Fact + Context + Impact | Knowledge + Application + Analysis |
| Evaluate | 3-7 | Analysis + Justified Choice | All AOs including Judgment |
Time Management: A common rule of thumb is 'one minute per mark.' Spending too long on a 1-mark MCQ can deprive you of time needed for a 7-mark evaluation.
Generic vs. Contextual: Avoid 'generic' answers that could apply to any business. If the case study is about a bakery, mention bread, ovens, or local footfall to secure application marks.
Incomplete Chains: Ensure your analysis goes far enough. Don't just say 'it increases sales'; explain why that matters (e.g., 'leading to higher revenue which can be reinvested into the business').