Evaluation is the final stage of an extended response where the student makes a decision or judgment based on the preceding analysis.
A 'supported judgment' must weigh the relative importance of different factors, often considering the 'most significant' reason or the 'long-term vs. short-term' effects.
To reach the highest level, the evaluation must be contextualized, meaning the conclusion should be specific to the business in the case study rather than a general recommendation.
| Feature | 7-Mark Question | 9-Mark Question |
|---|---|---|
| Focus | Specific topic/unit | Synoptic (whole course) |
| Skills | App, Ana, Eval | Know, Und, App, Ana, Eval |
| Structure | Two chains + Judgment | Definitions + Two chains + Judgment |
| Weighting | Heavy on Evaluation (3 marks) | Balanced across all skills |
The 9-mark question is unique because it requires synoptic thinking, where students must connect concepts from different areas of the course (e.g., how a marketing decision affects finance).
The 'Hence' Rule: If a question asks you to evaluate 'factors,' ensure you actually compare them rather than just listing them independently.
Avoid Generic Answers: A common mistake is writing an answer that could apply to any business; always use the business name and specific context provided.
Time Management: Because these questions are level-based, it is better to write two well-developed chains of reasoning than four shallow, undeveloped points.
Check the Command Term: 'Evaluate' and 'Discuss' require a conclusion, whereas 'Analyse' usually only requires the logical chain without a final judgment.