Analyse (3 or 6 Marks): These questions require 'chains of reasoning' where one point leads logically to another, eventually reaching a final impact on the business.
3-Mark Analyse Structure: Candidates must provide one point of knowledge, apply it to the specific case study context, and then provide a logical analysis of the consequence.
6-Mark Analyse Structure: This requires two separate points of knowledge, each applied to the context and followed by a distinct chain of analysis.
Logical Connectivity: Effective analysis uses connective phrases such as 'this leads to', 'as a result', or 'consequently' to build the argument.
Recommend (3 Marks): These questions ask for a specific choice between options or a 'yes/no' decision based on the case study.
Mark Allocation: One mark is awarded for the clear decision, one for using context from the case study, and one for a valid justification of why that choice was made.
Contextual Justification: A successful recommendation must explain why the chosen path is better for that specific business rather than just stating a general business benefit.
| Command Word | Marks | Requirement |
|---|---|---|
| Identify | 1 | Simple naming of a factor or concept. |
| Explain | 2 | Knowledge point + development of the idea. |
| Analyse | 3/6 | Knowledge + Application + Logical chain of reasoning. |
| Recommend | 3 | Decision + Contextual link + Justification. |
Context is King: In Section B, generic answers that could apply to any business often fail to gain 'Application' marks. Always use the business name or specific details from the text.
Chain Length: For analysis marks, ensure the chain has at least two steps (e.g., 'Lower costs lead to higher margins, which allows for more reinvestment').
Time Management: With 80 marks in a typical 90-minute window, candidates should aim for approximately one minute per mark, leaving time to read the case studies carefully.
Calculation Accuracy: Always double-check units (e.g., thousands vs. millions) in calculation questions to avoid falling for common MCQ distractors.