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Curricula
IGCSE
Cambridge International Examinations
Business
3. Marketing
3. Marketing
1
3.1 Customers, Marketing & Competition
1.1
The Role of Marketing
1.2
The Process of Market Segmentation
1.3
Niche & Mass Marketing
1.4
The Dynamic Nature of Markets
2
3.2 Market Research
2.1
The Role of Market Research
2.2
Presenting and Using Market Research Data
2.3
Secondary Market Research
2.4
Primary Market Research
3
3.3 The Marketing Mix
3.1
Product: Products and Brand Image
3.2
Price: Types of Pricing Methods
3.3
Product: The Product Life Cycle
3.4
Place: Types of Distribution Channels
3.5
Promotion
3.6
Technology and the Marketing Mix
3.7
Price: The Significance of Price Elasticity of Demand
4
3.4 Marketing Strategy
4.1
Joint Ventures and Licensing
4.2
Developing Appropriate Marketing Strategies
4.3
The Impact of Legislation on Marketing
4.4
Entering Foreign Markets
