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Curricula
A-Level
Pearson Edexcel
Business
4. Global Business
4. Global Business
1
4.1 Globalisation
1.1
Growing Economies
1.2
International Trade & Business Growth
1.3
Factors Contributing to Increased Globalisation
1.4
Protectionism
1.5
Trading Blocs
2
4.2 Global Markets & Business Expansion
2.1
Conditions that Prompt Trade
2.2
Assessing a Country as a Market
2.3
Assessing a Country as a Production Location
2.4
Reasons for Global Mergers or Joint Ventures
2.5
Global Competitiveness
3
4.3 Global Marketing
3.1
Marketing
3.2
Niche Markets
3.3
Cultural & Social Factors
4
4.4 Global Industries & Multinational Corporations
4.1
The Impact of MNCs
4.2
Ethics
4.3
Controlling MNCs
