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Curricula
AS-Level
Cambridge International Examinations
Business
3. Marketing
3. Marketing
1
The Nature of Marketing
1.1
The Role of Marketing
1.2
Demand and Supply
1.3
Markets
1.4
Consumer & Industrial Marketing
1.5
Mass Marketing and Niche Marketing
1.6
Market Segmentation
1.7
Customer Relationship Marketing
2
Market Research
2.1
The Purposes of Market Research
2.2
Primary Research and Secondary Research
2.3
Market Research Data
3
The Marketing Mix
3.1
The Elements of the Marketing Mix
3.2
Marketing Mix: Product
3.3
Marketing Mix: Product Portfolio Analysis
3.4
Marketing Mix: Price
3.5
Marketing Mix: Promotion
3.6
Marketing Mix: Place
