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Curricula GCSE OCR Business2. Marketing

2. Marketing

1

2.1 The Role of Marketing

What is Marketing?

2

2.2 Market Research

Using Market Research Data

Secondary Market Research

Interpreting Market Research Data

Primary Market Research

Introduction to Market Research

3

2.3 Market Segmentation

The Use of Market Segmentation

4

2.4 The Marketing Mix

The Integrated Marketing Mix

Price: Applying Pricing Methods

Price: Methods of Pricing

Product: The Product Life Cycle

Place: Digital Distribution

Promotion: Using Social Media

Promotion: Point of Sale Methods

Promotion: Advertising

Place: Physical Distribution

Introduction to the Marketing Mix