4. Marketing
1
Market Research
2
The Market
3
The Marketing Mix
3.1
The Importance of Building a Brand
3.2The Marketing Mix: Product
3.3Public Relations
3.4The Marketing Mix: Price
3.5Product Life Cycle
3.6The Marketing Mix: Place
3.7Above & Below the line Promotion
3.8Retailing & E-tailing
3.9The Use of Technology in Promotion
3.10Portfolio Analysis
3.11Pricing Strategies
3.12Promotional Strategies
3.13The Marketing Mix: Promotion